Brand Tags

A few days ago a brand planner in New York named Noah Brier launched a simple new site called Brand Tags that explores public perception of brands by inviting visitors to input whatever pops into their mind when shown various logomarks. The result is a series of tag clouds specifically around particular brand identities and the results are rather interesting indeed. It’s actually rather fun for those of us in the business of researching, analyzing and developing brands and brand language—and a good reminder that brands really only exist in people’s heads and are whatever they say it is.